Everybody likes to freshen up with a new look in spring, and the Chicago Association of Direct Marketing is no exception.

This year CADM is rebranding its long-running Chicago DM Days as the Integrated Marketing Expo. Slated for April 29 and 30 at the Sheraton Chicago Hotel and Towers, IMX08 is a concerted effort to attract a new audience.

What do most catalogers want when they start prospecting? Lists of look-alike consumers who have bought similar items from catalogs.

But Rodale Inc. argues that catalog mailers should try something different