Medio Systems Inc. has formed a partnership with Ingenio Inc. to integrate pay per call advertising within Medio MobileNow, a new mobile search-advertising network.
Beginning in the second quarter, Ingenio’s pay per call ads will begin appearing in search results listings that pop up on mobile phones, enabling consumers to respond to advertising with one click.
The network is designed for targeting ads to individual consumers based on search behavior, click-through history, demographics, geography and other information gathered through data mining and analysis.
“Mobile search is a unique advertising platform where advertisers can reach consumers who are actively looking for their services and ready to transact at that moment,” said in statement Omar Tawakol, chief advertising officer for Medio Systems, based in Seattle.
In addition to direct response ads and Internet telemarketing applications, the network is also designed for generating Web site traffic and for sales and distribution of online products such as ring tones.
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