Nestea and NBC Universal Develop Webisode Series
Nestea and the NBC Universal Digital Studio have developed an original webisode series that incorporates the beverage into the script.
The 10-episode series is based on the Sundance award-winning short film, “CTRL Z,” which screened at the film festival in 2008.
The episodes will be broadcasted on several Web sites, including NBC.com, Hulu.com and USANetwork.com.
“CTRL” stars Tony Hale as Stuart, a mistreated office worker who suddenly discovers that, with the aid of Nestea and its “Liquid Awesomeness,” that he has the ability to manipulate the reality of his office by using his computer.
His newfound abilities include the power to rewind time, move objects, become invisible and read people’s minds. The series will be written and directed by award-winning Canadian filmmaker Rob Kirbyson and produced by SXM.
News reports said the Nestea is financing the series in exchange for brand placement.
