Naviant Taps Lighthouse for Data One Postal File
Naviant has chosen Lighthouse List Co. to manage its 33-million name Data One postal file. There is a 3 million monthly hotline.
Data One is an e-mail marketing company, which has put together this file from their own promotions. These postal addresses are all from opt-in responders who said they wish to receive third-party offers. Respondents all registered online.
The file is priced at $100 per thousand. Lifestyle selects are health and fitness, home and hobbies, music and entertainment, computers, travel, businesses, financial services and investment, science and technology, events and nightlife and sports.
The e-mail file is managed in-house by Naviant, the parent of Data One in Boca Raton, FL. Lighthouse, Pompano Beach, FL can accept inquiries about the e-mail file, too.