Msdbm/SourceLink will launch a new company, SourceLink Software Solutions Group. The new company will be run by Robert McKim, former msdbm CEO, and will offer customer relationship management software.
Evelyn Schlaphoff, who with McKim co-founded msdbm, will take over as CEO for the database marketing firm. Schlaphoff had previously been CIO of the company. Msdbm/SourceLink is based in Los Angeles.
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