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Mrs. Fields Taps Omniture

Mrs. Fields Taps Omniture

Posted on October 13, 2006 by Chief Marketer Staff

Mrs. Fields Gifts Inc. has chosen Omniture Inc. to furnish online marketing software.

The budget was not revealed.

Specifically, Mrs. Fields will use the company’s SiteCatalyst, Discover and SearchCenter products to analyze online visitor trends and behavior, determine campaign effectiveness and create and evaluate keyword bidding strategies.

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