MRM Partners Worldwide has tapped Greg Johnson to serve as its executive vice president and global director of digital innovation. Johnson will be based in San Francisco.
Johnson had previously been with Digitas, where he served as chief creative officer and, most recently, president. Before joining Digitas, Johnson worked for Poppe Tyson Interactive and founded Magnet Interactive.
At MRM, his responsibilities will include aiding client efforts to leverage digital media prospecting and CRM efforts.
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