TIP 1:
The move to develop green promotional products is taking root. Imprinted mugs and reusable water bottles are replacing orders for disposable cups and bottles. As consumers look to lessen the burden on landfills, reusable totes available in organic cotton fabric or recycled materials are hot items to replace plastic grocery bags.
TIP 2:
The types of items people are buying with gift cards are changing, so give cards that can be used to buy necessities, like socks, underwear and gasoline.
TIP 3:
Don’t forget promotion. Promotional spending related to loyalty programs increased 3.6% to $2.1 billion in 2007, according to Veronis Suhler.
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