Move to Develop Green Promo Products Blooms

Posted on by Chief Marketer Staff

TIP 1:
The move to develop green promotional products is taking root. Imprinted mugs and reusable water bottles are replacing orders for disposable cups and bottles. As consumers look to lessen the burden on landfills, reusable totes available in organic cotton fabric or recycled materials are hot items to replace plastic grocery bags.

TIP 2:
The types of items people are buying with gift cards are changing, so give cards that can be used to buy necessities, like socks, underwear and gasoline.

TIP 3:
Don’t forget promotion. Promotional spending related to loyalty programs increased 3.6% to $2.1 billion in 2007, according to Veronis Suhler.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN