Move Partners with Kia to Award a New Car

Posted on by Chief Marketer Staff

Moving company Move, Inc. has partnered with Kia Motors America in a sweeps that offers a new car.

The Kia Going Home in Style Sweepstakes is a virtual game that can be played at Move.Corsis.com/KiaRondo.

To enter, players participate in the game to see how many moving boxes they can fit into a Kia Rondo by catching them in the vehicle’s hatch as they are moved off a conveyor belt. If a player drops three boxes, the game ends.

Two plays per week per person are allowed. A refer-a-friend component increases players’ chances of winning. The sweeps ends April 23.

“Since one in five of our new movers go on to purchase a new automobile within six months of a move, it’s a unique way to introduce consumers to both companies,” said Prem Luthra, senior vice president of consumer media services at Move in a statement.

The grand-prize is a 2007 Kia Rondo.

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