Motorola has launched a multi-media campaign with Cox to market digital video recording and high definition broadcasts to football fans during the NFL season.
Priest Holmes, a running back for the Kansas City Chiefs, in featured in all media, including direct mail, e-mail, Internet banner ads and a national television spot.
Consumers are directed to a Web site containing information on Motorola’s DCT6412 digital cable set-top, and they are told how to get the unit from Cox along with personalized Cox system offers.
The system allows fans to halt the game for snacks, and to replay any action.
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