How big is the mobile search market? Well, according to Research and Markets, the market was $901 million big, equivalent to about 3 percent of total search revenues.
The surging adoption of smartphones is clearly a key driver here, according to the company. In 2015, Research and Markets expects mobile search revenue to reach $8 billion, which would be equivalent to approximately 11 percent of total search revenues and representing a compounded annual growth of 55 percent.
Mobile search accounts for about a quarter of total mobile advertising revenue, according to Research and Markets, “but this will increase rapidly and is forecast to exceed 40% in 2015.
The company posits that while Google has dominant positioning in the realm of desktop-based advertising, and though it has a strong start in its mobile endeavors, “a range of established and new players are challenging its dominance. Voice and local search are important trends, providing opportunities for new and established players. Operators and handset vendors have a strong position in the value chain to influence the success of mobile services.”
Research and Markets also notes that language differences will open up opportunities for local or first-movers in different regions of the world when it comes to voice search on mobile devices.
When it comes to the realm of mobile apps, recent research from Localytics shows that 26 percent of smartphone and tablet owners will download an app, use it once then never again.
However, 26 percent of new mobile app customers also become loyal, repeat users and utilize an app more than 10 times in the months following the initial download.
According to Millennial Media’s Mobile Mix report for February, the Verizon iPhone already accounted for 4.5 percent of all U.S. iPhone impressions on the company’s networks in the device’s first two weeks on the market.
The report showed that Apple remained the top mobile device manufacturer in February, accounting for 28.25 percent of all devices on Millennial Media’s network, an 8 percent increase month-over-month.
Samsung followed with 22.84 percent, up 50 percent month-over-month, thanks largely to its Galaxy Tablet and three new smartphones entering the list of the top 30 mobile devices.
Smartphones accounted for 62 percent of ad impressions in February. Within this segment, 51 percent came on Android devices, 27 percent on iOS devices and 17 percent on RIM devices.
Sources:</strong
http://www.researchandmarkets.com/reportinfo.asp?report_id=1571139&t=e&cat_id=
http://www.localytics.com/blog/2011/26percent-of-mobile-app-users-are-either-fickle-or-loyal/
http://www.millennialmedia.com/wp-content/images/mobilemix/MM-MobileMix-Feb2011.pdf
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