Here are some links relating to promoting movies on the mobile phone—both on wireless handsets generally and on the new generation of Web-enabled smartphones. Some center on specific campaigns, while others look at the apps that enable mobile movie marketing, such as Pandora 2.0.
“Mobile promo helps iPhone users get into ‘The Spirit’” (PROMO, December 22)
RhinoBall iPhone App Review from AppVee.com
Movie Marketing Online: Digital Strategies for Movie Studios and Publishers, presentation by Nielsen Online (.pdf)
View the pdf.
Eagle Eye mobile game
Visit the Eagle Eye website.
OR
Eagle Eye Free Fall” online game, for comparison purposes.
Rhythm Media vSnax app for iPhone and iPod Touch
Visit the vSNAX app website.
Review: Pandora 2.0 for iPhone and iPod Touch (CNET)
View the CNET review here.
“The art of engaging audiences,” Variety, January 7, 2009
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