Mobile shoppers will help drive a 21% increase in online sales on Thanksgiving Day. Retailers that optimize for mobile can see big benefits seeing more than 20% of their sales via smartphones and tablets, versus 14% of retails not mobile device optimized. This according to a new study from Adobe.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.