Mobile Ads Still Suck and Google’s Presentation at Advertising Week Didn’t Offer Solutions
Steve Jobs once said “mobile ads suck.” Agency CEOs at an Advertising Week panel echo that sentiment and the progress toward improving the realm of mobile ads is questionable. Duff Stewart, CEO of Omnicom’s GSD&M, noted that smartphones are personal mediums that aren’t conducive to the intrusion of ads. However, he said apps offer a way to foster relationships, engagement and loyalty. Google executives presented at Advertising Week about mobile advertising but offered little more than fluff. Maybe the search giant is still figuring out the mobile puzzle too. (MediaPost, GigaOM)
