MOST CATALOGERS HAVE A FORMULA FOR DESIGNING A catalog that’s essentially set in stone and quickly achieved via template management, an electronic approach that automates many of the artists’ tasks. Timewise, this is a good thing.
The problem is that template management may produce static creative that simply doesn’t have the excitement, vision, enticement, drama and capricious feel that can knock out the competition. How can you measure your creative team’s progress in keeping up with cutting-edge catalog design? And how should you address the following comments from your creatives?
- The density thing
Network
