Millard Group Inc. has been tapped to manage the TransWorld Extreme Sports as of Aug. 11.
This merged and unduplicated file includes 263,418 total subscribers to BMX, Ride BMX, Skateboarding, Snowboarding, MOTOcross, Stance and Surf magazines. They are active teenagers and young adults who are interested in extreme sports, new sports gear, electronics and apparel, according to Millard in Peterborough, NH.
Mailers who have rented the file includes Sports Illustrated, Columbia House, East Bay Running Store, Blender and Sports Illustrated for Kids.
The file is broken out by magazine. Other selections include gender, 30-day, last-three- and last-six month, renewals, Canadian and state/SCF/ZIP. The base price for the master file is $95 per thousand.
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