Mike’s Hard Lemonade is launching HARDER Tennessee Barrel Lemonade with help from acclaimed tattoo artist Lalo Yunda.
The artist created one-of-a-kind tattoo designs that appear on the new seasonal flavor limited-edition collectible cans. Yunda appeared on season two of Spike TV’s “Ink Master” and recently opened his own studio, House of Monkey Tattoo, in Brooklyn.
To reach Millennials, two pop-up shops sprung up in Los Angeles (Oct. 13) and New York City (Oct. 20) where people could get tattooed “on the spot” by choosing one of the HARDER-inspired tattoos—skull, snake, dragon horse.
“Tattoo culture embraces the fact that the riskiest artwork is both painful and permanent, and HARDER has an incredible respect for that mentality,” Sanjiv Gajiwala, vice president of marketing, Mike’s Hard Lemonade, says. “By collaborating with artists like Lalo Yunda, we’re asking HARDER fans to push conventional boundaries by going even harder – not only with bold, intricate tattoo designs but as they live their truth out loud every day.” Get more details…
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