Midtown Elders

This new list from Adrea Rubin Management Inc. describes a mixed group of blue-and white-collar retirees who have stayed in the town where they grew up, either in the family home or in a retirement village. Residing in the Mid-Atlantic, Northeast, and North Central regions, the total universe of the list includes 3,876,356 names.

Cost: $60/M

Selections: 3-, 6-, and 12-month MOBs, gender, adult age, presence of children, child age range, income, telephone, bank card, retail card, state/SCF/ZIP

Contact: Adrea Rubin Management Inc., 212-983-0100