Microsoft Corp. has confirmed that Jeff Bell has been named VP-global marketing for the interactive entertainment business, effective June 12.
The company announced the appointment yesterday, one day after Chrysler confirmed Bell was leaving his post as VP-product strategy at the Chrysler Group (Xtra, June 5, 2006).
In the newly created role, Bell will report to Peter Moore, corporate VP for Microsoft’s interactive entertainment business group, and will oversee the company’s global marketing strategy. The group includes the Xbox and Games for Windows businesses and is part of the Redmond, WA-based company’s entertainment and devices division.
While at Chrysler, Bell oversaw the launch of the Dodge Grab Life by the Horns tag line and its associated advertising, including the Hemi campaign and the Dodge and Aerosmith music alliance. He drove the formation of other alliances including Jeep and HBO’s Band of Brothers, Jeep and Lara Croft Tomb Raider: The Cradle of Life and Chrysler, Hypnotic Film Studios and Universal Pictures, which created the Chrysler Million Dollar Film Festival.
Bell also pioneered new approaches to urban marketing, providing multicultural agencies with greater opportunities in the general market arena. He is also credited for launching Chrysler’s video game and online marketing strategies. Bell oversaw the creation of more than 40 online games with a registered user base of more than 3 million.
Network
