Microsoft Makes Marketing-Friendly Tweak to Unsub Button

Posted on by Chief Marketer Staff

Microsoft Corp. has made a small adjustment to its Windows Live Hotmail unsubscribe function that should mean good things for marketers.

In the latest version of it free e-mail account service, a consumer who hits the unsubscribe button is taken to a Web page created by the marketer where they can indicate specifically what they want to opt out of.

Previously, a Hotmail user hitting the unsubscribe button would trigger an opt-out e-mail to the marketer who would then have no choice but to suppress the user

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