Microsoft recently announced that it has 30 brands on board to spend their money on Windows 8 in-app ads. Coca-Cola, Ford, Samsung, Hyundai, LG and The Tribune Company are among the companies that signed up. “The interactive display ads can feature image galleries or video players and run within Microsoft’s own apps such as Bing, Xbox or Skype as well as apps created by third-party developers.” Microsoft also shared some findings from a consumer survey focusing on their response to ads on Windows 8. According to the survey, 33 percent of consumers said that advertising on Windows 8 improves their opinion of the brand, and that Windows 8 ads scored 92 percent in ad recall. (Adweek, AdAge.com)
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