Microsoft adCenter is now named Bing Ads. The company is also testing longer ad titles for paid-search ads on Bing. Meanwhile, Gyft has launched a new mobile app that aims to bring gift cards to mobile phones in a big way, and Groupon is bulking up its customer-service operations with help from India. Read on for more interesting industry updates and tips.
Industry News and Perspectives:
Microsoft adCenter Is Now Bing Ads, Testing Longer Ad Titles
Microsoft adCenter has been renamed Bing Ads. The company is also introducing the Yahoo! Bing Network, the new name for the combined audiences of Yahoo! Search, Bing and their partner sites.
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