Harris Interactive has hired Michael Lowenstein to serve as vice president and senior consultant with the Customer Loyalty Management team. Lowenstein was most recently senior vices president of the Customer Management Center of Excellence at GfK NOP.
At Harris, he will advise the Rochester, NY-based firm’s loyalty practice, and will assist in business development within the telecom, technology and other industries.
Lowenstein is the author of several books on loyalty and marketing, including “Customer Retention: Keeping Your Best Customers” and “The Customer Loyalty Pyramid.” His most recent book, “One Customer, Divisible” was published in September 2005.
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