Shop At Home Network Sets New Sales Records; Michael Jordan Merchandise Scores Big With Network’s Audience 11:05 a.m. Jan 15, 1999 Eastern Bouyed by sales of Michael Jordan memorabilia, Shop At Home, Inc., Nashville, TN, set a new record for weekday call-in sales. The sales, which were spurred by the announcement of Jordan’s retirement from professional basketball, reached 1.13 million in call in sales on Jan. 14.
“A key driver of this company’s success has always been our opportunistic merchandising philosophy,” said Shop At Home president and CEO Kent E. Lillie.” “The `virtual’ nature of our business enables us to be more responsive to customer demand than traditional retail companies.”
Shop At Home reaches more than 60 million full and part-time cable households for a portion of each day through its network of over 200 affiliated television and cable systems and its owned and operated stations.
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