Today we meet Paul Kolars, a partner, along with along with Linda Klemstein and Keely Vazquez in St. Paul, MN-based Trimax Direct. Trimax has been in business since 2000.
The trio broke away from magazine publisher VNU Business Media (now known as Nielsen Business Media) in Minneapolis. VNU had been on a buying spree for a few years, and had decided to close operations locally and move everything back east to New York.
At VNU, the three had been involved in such direct marketing activities as direct mail, e-mail and telemarketing with Kolars serving as in-house manager of the firm