Meet the Broker: Liz Richardson
Today we meet Liz Richardson, a senior list broker at Carol Enters List Co. (CELCO). Richardson spent more than 10 years working in direct mail production and print buying, before moving into list brokerage.
The nonprofit organizations she encountered while doing production-related work intrigued her. So five years ago she changed careers, joining CELCO to broker lists and become more involved with fundraising work.
Richardson recommends lists for the John F. Kennedy Center for the Performing Arts. Her other list brokerage clients include the Chesapeake Bay Foundation; U.S. Holocaust Memorial Museum; Global Fund for Women; Animal Protection Institute; Lambda Legal; and the Gay, Lesbian and Straight Education Network.
According to Richardson some of toughest challenges that brokers face in the nonprofit fundraising market involve arranging for list exchanges, and negotiating for waivers on fees charged for list orders below minimum quantity requirements.
“I try my best for exchanges, so my clients won’t have to break their pocketbooks,” she says.
“Sometimes there’s a 7,500-name minimum
