Meet the Broker: Lisa Horder
Today we meet Lisa Horder, director of list brokerage at Institute Lists.
Horder joined the firm in Oct. 2008. Before that, she was a brokerage division vice president at MeritDirect; previously, she worked for 16 years at L.I.S.T. Inc.
Her niche focus for over a decade has been B-to-B high tech e-mail.
“The focus of my role at L.I.S.T. Inc. was high technology companies. They were very much into using e-mail to market to their customers and it really took off,” she says.
As with most list brokers, she’s felt the effects of the economic downturn but thinks things might be turning around a bit.
“I think everyone will concur that it’s been extremely challenging the last year and a half,” she notes. “But we started seeing an uptick in business at the beginning of the year. So we’re very encouraged by that.”
At the time same time as the economy was sputtering, new list sources were disappearing
