Meet Epsilon’s New CMO: Interview with Steve Cone

Posted on by Chief Marketer Staff

Speak to Steve Cone about marketing and it very quickly becomes apparent that direct response advertising runs through his veins.

Cone was recently named CMO of marketing services firm Epsilon. It is his third stint with the company.

He contends that advertising creative was better in the 50s, 60s and 70s than it is now because product and service benefits were spelled out more clearly and calls to action were more prominent.

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