WPP Group’s MediaEdge:cia has named Fred Dubin managing partner and director of entertainment marketing and promotions, a new post at the media-planning agency.
Dubin will oversee product placement and integration strategies for MediaEdge:cia clients. He had been managing partner and director of broadcast at New York-based Mediaedge:cia.
Gibbs Haljun replaces Dubin as director of broadcast, designing and leading broadcast strategy for clients including Scott’s Lawn, Wrangler Jeans, PetsMart and Xerox. Haljun had been VP-group director at MediaVest Worldwide.
Both began their new posts Jan. 28.
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