Media on Media: October 2005
Posted on
by Chief Marketer Staff
I am a compulsive clipper, saver, re-visitor of insightful commentary on media matters.
I need to be reminded of truths that are “not always news.”
Jon Fine’s excellent analysis in Business Week July-25/Aug. 1 2005 is right at the top of my LIVING CONTENT file for this year.
John’s lead: ” The thing is this: We still like to watch. Or, at least, advertisers do. Broadcast TV keeps losing audience, but the hold on its share of the ad pie still bests other big-media competitors. Despite the rightful hype about fragmentation and TiVo, this medium has proved more tenacious than you might think from the ratings.”
Click here to read more of John Fine’s insight.
