Brylane, the New York-based cataloger, has awarded management of its package insert and catalog blow-in programs to Media Horizons Management.
The cataloger will roll out two package insert programs.
The first is Chadwick’s, which will make available eight million packages a year.
The second program, the Brylane Corporate PIP, will make available 16 million annual packages, combining the Brylane Home, Home Kitchen, Lane Bryant Catalog, Roaman’s, Lerner Catalog, Jessica London and King Size.
The catalog blow-in programs will be individual to eight Brylane catalogs: Chadwick’s, Brylane Home, Brylane Home Kitchen, Lane Bryant Catalog, Roaman’s, Lerner Catalog, Jessica London and King Size.
Combined, these programs will consist of more than 500 million annual catalogs.
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