All good marketers know that they must test each message against a control to see if good results can become stellar results.
Did you know you could do this with the articles you submit to Web sites, e-zines and online directories?
Every article submission site will let you put in a few lines of self-promotional copy and a link to your Web site. Most marketers make the mistake of using only one link that draws reader to one page. This might be helpful in building your lists, but it doesn’t do much for determining if you could do better than the norm.
Think of the possibilities for testing if you merely change the call to action and landing page. That’s where the testing comes in.
Here’s four steps to help you measure A/B split tests with articles.
- Write your promotional piece. For example, “John Smith, president of ABC-123 Marketing Solutions has helped hundreds of businesses just like yours get the most out of their online promotional efforts . For a free newsletter with tips on how to increase your online ROI, click here.”
- Now write a different call to action. “John Smith, president of ABC-123 Marketing Solutions has helped hundreds of businesses just like yours get more bang for their online buck. For a free checklist of Web marketing best practices, click here.”
- Create a landing page for each message. Decide what the purpose of each page is
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