McDonald’s Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign “I’m lovin’ it.”
Big Mac gets a presence at Hawk’s 29-city Boom Boom Huck Jam tour October through mid-November. The sponsorship helps Oak Brook, IL-based McDonald’s reach teens and tweens, the target audience for “I’m lovin’ it” (Xtra, Sept. 4) ads that star Justin Timberlake. Leo Burnett USA, Chicago, handles.
Meanwhile, McDonald’s supports the U.S. launch of “I’m lovin’ it” with P-O-P including themed kiosks in restaurants via Frankel, Chicago.
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