McDonald’s and Walt Disney World Resort are spicing things up by co-sponsoring a Best of Latin Music concert on Oct. 13 and supporting with a sweeps, collector’s cup giveaways, and a cause-related component.
Headlined by Grammy Award-winner Elvis Crespo, Luis Fonsi, MDO, Limite, and Carmen Jara, the national celebration kicks off with a sweeps running through Sept. 6 that dangles a four-person vacation to attend a private taping of the concert at the Burbank, CA-based World Resort. Contestants enter at any McDonald’s location or at Waltham, MA-based search engine Lycos’ terra.com, the official Internet partner for the concert.
Oak Brook, IL-based McD is also giving away 32-ounce cups featuring Crespo, Fonsi, and MDO with any super-size order beginning Aug. 24. Terra.com will let fans chat live with the performers; every hit on the site’s Best of Latin Music pages will generate a one-cent donation to Ronald McDonald House Charities.
McDonald’s handles in house.
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