M&C Saatchi has purchased Mobile marketing firm Inside Mobile for an undisclosed amount.
“The growth of mobile marketing will be dramatic over the next five years, and be central to many of our clients communication plans, says M&C Saatchi Worldwide CEO, Moray MacLennan, in a statement. “The acquisition of Inside Mobile, and the launch of M&C Saatchi Mobile globally will strengthen our differentiation from the older networks.”
Inside Mobile was founded in 2006 by Dusan Hamlin and James Hilton, who retain a 40% interest in the firm.
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