Sam Adams, Boston, signed on as exclusive sponsor of Project Greenlight, the screenwriting community co-founded by actors Matt Damon and Ben Affleck. The organization is currently working with Miramax Films, New York City, on a contest that will supply the author of one submitted screenplay at least $1 million to produce a film.

Cincinnati-based Procter & Gamble‘s Pringles turned the key on its first mobile campaign in March as the Pringlesmobile, a 53-foot trailer featuring a 30-foot-long Pringles can and mini-dance club, hit the road. The tour will visit outdoor venues across the U.S. through August along with a smaller cargo van bearing an eight-foot roof can and a cab-load of samples. A sweeps overlay will give away the Spud Bug, a Pringles-logoed Volkswagen Beetle. The vehicles will stop at such spots as concert venues owned by SFX, Inc., New York City, and Six Flags theme parks. Visitors can audition for the “Mr. Pringles’ Posse Casting Call,” a dance contest that will select the cast of an upcoming TV spot. Pringles is donating 10 cents to nonprofit SHINE (Seeking Social Harmony in Neighborhoods Everyday) for every mile traveled. Grey Worldwide, New York City, and Porter Novelli, Chicago, handle.

Harvey Entertainment, Los Angeles, has scared up various promotional partners for Casper the Friendly Ghost as it continues celebrating the character’s 60th birthday. Wendy’s Restaurants, Columbus, OH, will host a Halloween campaign in September and October featuring kids meal premiums, P-O-P displays, and 20 million tray liners in 5,400 stores. A 30-second TV spot supports. The fast-food chain will also distribute coupons for a new Casper videogame being produced by TDK Interactive for the Sony PlayStation II. Hershey Foods, Hershey, PA, will host an October sweepstakes in 40 million snack-size candy bags giving away 25,000 PlayStation games. FSIs support. Later, Canadian family restaurant chain Swiss Chalet will use Casper as official spokesghost for a kids meal program in early 2002. Los Angeles-based Hearst Entertainment handles the licensing deals for Harvey.

Mazola Corn Oil, a brand of Englewood Cliffs, NJ-based Unilever Bestfoods, activates its tour sponsorship of Latin pop singer Christian Castro with a Noche De Gala con Christian Castro sweeps offering a grand-prize trip to a concert and a private reception with the star. The trips include round-trip airfare, three-night accommodations, limousine transportation, and $1,000 cash. Other winners score gift certificates. Entry forms are available in 2,000 retail outlets on posters and shelf pads. MASS, Miami, handles.