MARTECH | TECHNOLOGY

The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

Three best practices to ensure optimal collaboration between your marketing and technology teams.

There are several ways to ensure your website complies with ADA and WCAG 2.1 standards. The financial downside of noncompliance may not be worth the risk.

Lingerie company ThirdLove personalizes the customer experience depending on different stages of the purchase journey.

Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?

The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.

All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.

Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.

How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.