
Nielsen Announces Plans to Adapt Measurement Methodology for Cookie-Less Future
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
Companies should examine their martech stacks in order to determine potential cost savings.
Three ways brands can implement technology to help streamline and control the customer experience.
Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.
Some tech companies are getting creative with their approaches to engaging clients without events.
Considerations for marketers pivoting to digital events as a result of Covid-19.
Content consumption and production trends for B2B marketers to consider.
How ecommerce businesses can enhance customer engagement and increase sales.
Five ways global brands can succeed in diverse local markets.
Steps marketers should take in order to comply with California's consumer privacy regulation.
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