Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020
Oracle's Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
MARTECH | TECHNOLOGY
How Interactive Content for B2B Marketing Will Leap Forward with 5G
5G will change the way B2B marketers collaborate, communicate and market their products and services.
Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers
What marketers need to know about Google Chrome's privacy announcement.
Formulating Your 2020 Data-Driven Marketing Strategy
A sound data management strategy is critical as the landscape becomes more complex.
Insights for Marketers on CCPA Compliance
The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
The CMO Reckoning Isn’t a Coincidence
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
Three Ways Marketing and Technology Can Collaborate on Digital Transformation
Three best practices to ensure optimal collaboration between your marketing and technology teams.
How to Ensure Your Website is Accessible to Americans With Disabilities
There are several ways to ensure your website complies with ADA and WCAG 2.1 standards. The financial downside of noncompliance may not be worth the risk.
Lingerie brand ThirdLove Uses Online Personalization to Boost Conversions
Lingerie company ThirdLove personalizes the customer experience depending on different stages of the purchase journey.
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
