Using Data and Marketing Tech to Reach Empowered Customers
Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.
Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.
The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.
Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.
Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.
Costly mistakes that can turn automation from a growth engine into a cost center.
The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.
The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.
Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.
Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.
Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.
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