Chief Marketer sat down with Scott Brinker, co-founder and CTO of ion interactive and the creator of the Chief Marketing Technologist Blog, to get a clearer picture of the marketing tech landscape and what’s on the horizon.
Jim Stengel, a longtime though leader in the marketing space offers some candid thoughts on the next era of marketing.
The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.
IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.
Is your organization active, inactive, proactive or reactive when it comes to digital marketing?
A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.
CES is now the place to be for marketers and agencies to stay on top of new marketing technologies.
There have been almost $6.2 billion in marketing tech acquisition deals in just the last three months, including $768.3 million in new funding for early-, middle-, and late-stage start-ups.
Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.
The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.
