MARTECH | TECHNOLOGY

This article delivers seven easy-to-use interactive content marketing tools to maximize the impact of your marketing.

Virtual Reality technology is big for some retailers, like North Face, who's customers can use the technology to view daring experiences like base jumping.

Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.

Not all marketing-related technologies are equally important, nor are they always necessary.

SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.

Getting the best right information out of your CRM system can improve your marketing mix across all channels.

Marketers are facing a wave of digital innovation at an unprecedented level, and it’s up to marketing teams to leverage this emerging technology to create a completely customer-focused enterprise.

Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.

Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.

In an ever-evolving cyber security climate where there's a new breach almost every day, brands are fighting to protect the integrity of their brand.