MARTECH | ROI-METRICS

Think Beyond Click-Based Metrics

|  by Suneet Bhatt

Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next.

Nine Tips for Building Better Marketing Dashboards

|  by John Bird

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

mobile content marketing

4 Ways to Embrace Mobile Marketing Tech

|  by Kevin Rice

Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

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Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

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