MARTECH | ROI-METRICS

Take a breather and dive into this robust series of interactive special reports around B2C marketing replete with video, links to relevant content and illustrative imagery.

Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.

Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017.

Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks. 

Eighty-percent of all web traffic begins with a search. Here's three SEO tactics your competition probably hasn't caught wind of yet.

As August winds down, we thought it would be a good time to check in on what were the most popular B2B and martech stories on ChiefMarketer.com this summer.

Leveraging AI and machine learning can help marketers expose the best accounts, improve conversion rates and serve as a guide on how to most effectively spend your marketing budget.

By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.

The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.

Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.