IBM & Apple Apps Give Retail Associates Access to Customer Data
IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.
IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.
Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.
Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.
Is your organization active, inactive, proactive or reactive when it comes to digital marketing?
A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.
CES is now the place to be for marketers and agencies to stay on top of new marketing technologies.
A new whitepaper from the London School of Marketing challenges these newbies to create a solid career plan.
The NFL, embroiled in domestic abuse scandals, has hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needs to overcome lackluster sales. Netflix has recorded slowing growth and Procter & Gamble, the world’s largest advertiser, is shedding brands at breakneck speed. Here’s a look at these five…
Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?
Not everyone in the c-suite is walking the social media talk and that's causing a crack in internal employee communications.
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