MARTECH | NEED-TO-KNOW-NEWS

How will the growth of ad blocker software affect the digital advertising industry?

The marketing technology space is projected to grow tenfold over the next 10 years, expanding from a $12 billion to a $120 billion dollar industry, according to a new whitepaper from venture capital firm Foundation Capital.

Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge.

Get the scoop on next month's event and trends in the lead gen space.

Only bold CMOs will survive the marketing technology environs by understanding and embracing change. This article from CMO.com expands on the topic.

Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.

Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.

Captivating app marketing campaigns are built on a foundation of information—both off and online data that details app users’ habits, preference and desires.

Crowdsourcing is becoming a popular tactic for brands small and large to find unexpected innovation beyond their internal teams.

Chief Marketer sat down with Scott Brinker, co-founder and CTO of ion interactive and the creator of the Chief Marketing Technologist Blog, to get a clearer picture of the marketing tech landscape and what’s on the horizon.