Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.
Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.
Klarna's CMO discusses retail media, consumer trends, retention strategies, and more.
We spoke with Infinite Electronics CMO Emily Campbell about her process-oriented vision for the marketing team, international brand expansion, and more.
Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.
Marketers should be mindful of a few key requirements relating to collecting and processing customer data.
Here are five key steps to consider before taking the plunge.
In this expert-led webinar, you’ll learn how to deliver personalized experiences while respecting user preferences and being privacy-compliant.
How marketers can tap the generative AI tool to improve their businesses.
The results of Chief Marketer's latest Pulse Survey.
Seven steps to creating realistic campaign objectives for ecommerce marketing.
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