How Display Ads and QR Codes Are Upping Brands’ Digital Advertising Game
How tried-and-true technologies are eliminating friction along the customer journey.
MARTECH | NEED-TO-KNOW-NEWS
Three Ways Brands Can Optimize Ecommerce Experiences
Three ways businesses can enhance customers’ online experiences.
American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
Pinterest Unveils New Ecommerce Tools for Brands
What marketers need to know about Pinterest's new ecommerce features for brands.
How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
Three Ways Programmatic Advertising Could Evolve in 2022
The effects of programmatic advertising's accelerated growth during the pandemic.
How the Marketing Industry Can Navigate Supply Chain Issues
Supply-related trends in digital marketing that the industry should be watching.
Google Brings Privacy Sandbox to Android Devices
What Google's latest privacy move means for the marketing and mobile advertising communities.
How 12 Brands Engaged Target Audiences With Virtual Events
Check out these 12 different programs that successfully conquered Zoom fatigue.
Six Key Trends in Programmatic Advertising for 2022
Six trends in programmatic that could shape the year ahead.
