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The Difference Between Exclusive and Shared Lead Models
Most lead generation companies offer both shared and exclusive leads, although shared leads are more common.
Most lead generation companies offer both shared and exclusive leads, although shared leads are more common.
Marketing automation is helping secondary education marketing services provider Helix Education generate leads for colleges and universities.
The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.
The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.
The LeadsCon New York call for B2B and B2C speakers is open.
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.