Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
How the CPG brand is allocating media investment to support innovation.
Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.
Pain points and potential solutions marketers can implement to improve the customer service experience.
How artificial intelligence can augment—rather than replace—human creativity.
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
Five ways a martech platform investment can facilitate your brand’s digital transformation.
We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.
We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company's Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.