Best-in-Class Lead Scoring, Nurturing and Qualification
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
MARTECH | CMO-CORNER
Marketing Automation Consolidation—Why Now?
Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around marketing automation is suddenly so popular? Here are three top reasons ...
Solving Marketing Complexity through Collaboration
A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives.
Why The Customer Should Be Central to Inbound Efforts
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.
For PPC Ads, No. 1 Isn’t Always the Best Position
Billy McCaffrey at WordStream makes a case that being No. 1 isn’t always the best when it comes to PPC ads.
The Future of Lead Generation: Q&A
DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.
Lyris One Addresses The Age of Exploding Data
Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.
Data and Frequency Capping Can Drive Better Media Buying: Q&A
Media planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, but a combination of shifts in the metrics used, as well as frequency capping within and across ad networks, can significantly boost their programs
Mobile Looms Large as Facebook Fights Branding Medium Label
There's a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company's very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.
Marketing Data on IT Prospects Varies: Study
Buyers of high-tech offerings within organizations are a highly sought market, and a new study from Bernice Grossman and Ruth Stevens offers insight into the various sources of prospecting data available on them. “An [information technology] buyer is a big buyer,” says Grossman, president of marketing database consultancy DMRS Group. “They buy a lot, and…
