MARTECH | CMO-CORNER

Mobile will continue to be a big focus area for marketers in 2015, with mobile video, location-based apps and mobile shopping technology taking the spotlight.

Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.

Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.

There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model.

True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.

Costly mistakes that can turn automation from a growth engine into a cost center.

While marketers may still track spend across channels, the shift toward contextual marketing is real.

Would a return to direct mail make sense for your brand?

When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.

Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.